Biray Group is a construction and infrastructure company established in 1985. Headquartered in Abuja, Nigeria, the group operates across Turkey, Europe, and Africa, delivering construction, water supply, and electrification projects on a turnkey basis across nine countries.
Biray Group had built a strong operational reputation across nine countries but their digital presence did not reflect it. The existing website was outdated, visually inconsistent, and written in a tone that did not align with the company's mission or the markets it served. There was no way to track visitor behaviour, measure performance, or understand which services were generating interest. Lead follow-up was handled manually, creating unnecessary workload for the team and slowing down response times.
Pixen delivered a full redesign built around Biray Group's positioning as a multi-disciplinary infrastructure group with international reach. The new website presented their three core service pillars clearly, spoke to both public and private sector clients, and used a tone consistent with the company's scale and values.
Google Tag Manager was configured with conversion tracking across all key actions. Microsoft Clarity was integrated to provide heatmap and session data, giving the team visibility into which pages and sections were generating the most engagement.
On the backend, the website was connected to their CRM with automations built to handle lead capture and follow-up. The result was a 40% reduction in the manual workload associated with lead management.
Alongside the website, Pixen created a new logo, printed catalogues, business cards, and outdoor advertisement materials to bring consistency across every brand touchpoint.
