DIGITAL MARKETING BLOG

The Playbook

Practical guides on websites, SEO, paid ads, and branding. Written from experience. Free to use.

NEW POST

May 17, 2026

Digital Marketing

SEO Checklist 2026

Thousands of builders, contractors, architects and property businesses across the UK have websites that look perfectly fine yet generate almost no enquiries from search. The site is there. Google just does not send anyone to it. In most cases it is not one big problem. It is ten small ones. This checklist covers all of them.

Digital MarketingWebsites

Small Business Need Website

Why Small Businesses Need a Website

If the business is already successful without a website, it is natural to question whether one is necessary. But a website is not just about being online. It is about being found, being trusted and being chosen. The businesses that invest in their digital presence grow faster than those that do not.

Digital MarketingWebsites

Free Stock Images

11 Best Free Stock Image Websites for Designers

Stock image websites have changed. They are no longer just libraries of photographs. Many now include AI image generators, editing tools and video assets built directly into the platform. This guide covers the best free stock image websites available in 2026 and what each one offers.

Web Design Process

6 Steps to a Successful Web Design Process

A website is not something that happens in one sitting. It is a structured process with clear stages, each one building on the last. Skip a step and the entire project suffers. Follow them in order and the result speaks for itself.

Green Hosting UK

What Is Green Web Hosting? 6 Best Providers in the UK

The internet accounts for 3.7 percent of global greenhouse gas emissions. Green web hosting uses renewable energy to power data centres and reduce that footprint. This explains how it works and six best green web hosting providers in the UK.

Digital MarketingWebsites

The Real Benefits of Having a Personal Website

A personal website is not a vanity project. It is the one place online where you control exactly what people find when they search your name. Here are six benefits worth knowing about before you decide whether to build one.

Digital Marketing

Google Maps Listing

February 26, 2026

How to Claim Google Business Profile and Set It Up

A Google Business Profile is the first place most local customers will encounter a business. It appears in Google Search, Google Maps and increasingly inside AI-generated answers. Setting one up takes less than an hour. Leaving it unclaimed means someone else controls how the business appears online.

BrandingDigital MarketingWebsites

February 20, 2026

Are Advertising Costs Tax Deductible in the UK?

Yes. Almost all marketing and advertising spend qualifies as an allowable expense under HMRC rules. Most small business owners do not claim correctly and pay more tax than they need to. This guide covers what qualifies, what does not, and how to record it properly.

Pixen brings web design, branding, SEO and paid advertising together, built around one goal: more qualified enquiries, not just traffic.

Services

Company

Areas We Cover

Client Area

All rights reserved. © 2026 Pixen Ltd. registered in England and Wales.

This website runs on green hosting - verified by thegreenwebfoundation.org