Most sites are a set of pages with the right things on them and no idea what they are for. They look fine and they sell nothing, because nothing on them is leading anywhere.
Every page here is built around a job. Who lands on it, what they are worried about, what they need to believe before they get in touch, and what they are meant to do next. That order is the design. The colours and the layout come after it, not before.
I am Kartal. I have spent my whole career building and marketing websites, in agencies and in house, and started Pixen in 2020 to do it the way I thought it should be done.
Before that I spent three years at an international logistics company designing the front end of their CRM on a Microsoft Dynamics backend. That is not a usual background for someone who builds websites, and it is why I am comfortable with the parts most designers pass on: custom fields and post types, filtering, data moving between systems, and the automation around it.
I have built hard coded WordPress sites with no builder at all, bespoke sites on a builder, and worked in Umbraco, Craft CMS and Laravel. What I do not do is buy a theme and fill it in, because a template carries the weight of every feature you will never use and your visitors pay for it in load time.
The tool has never been the hard part. There is a way through with almost any of them. What makes a site stand out is that it was designed for a purpose, that it tells a story in the right order, and that it makes the next step obvious at the point somebody is ready to take it.
Paid licences, kept current, and known well enough to get something out of them. The tool is rarely the thing that decides whether a project works, but using one badly will sink it.
