web, seo

Don't Miss These 3 Things After Launching a Website

Dive into proven strategies that ensure the website hits the ground running immediately after launching a website.
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Unlock the full potential of your newly launched website with these three critical steps. From leveraging the power of in-person networking to harnessing the content dynamo of blogging and the expansive reach of social media, discover how to boost visibility, engage your audience, and track your success effectively.

The Importance of Visibility Online

In the vast digital landscape, making your website visible is akin to a bug making vibrations in a spider web to capture attention. Simply put, if your website goes live but isn't shared or promoted, it's as if it doesn't exist. Visibility is crucial, and achieving it requires strategic action. In this post, we'll uncover the essential steps you need to take once your website is live, ensuring it not only reaches your audience but also engages them effectively.

Step 1: The Power of Physical Networking

In a world that's increasingly digital, the impact of tangible, physical marketing materials like flyers and business cards is often underestimated. However, the personal touch of physically distributing these materials at local events, networking gatherings, or even during a stroll around your area can create a memorable connection between your brand and potential clients.

Engaging with your community and potential clients face-to-face provides a unique opportunity to express the passion you have for your services or products. It's about creating a tangible link to your online presence, which can significantly boost your website's visibility and traffic. I'll share practical tips and real-world examples of how effective this approach can be, including the importance of setting goals like visiting a set number of businesses or attending events weekly.

Step 2: The Critical Role of Blogging

Every website needs a blog. It's a non-negotiable for me. A blog serves as the heart of your website's content strategy, providing a platform for original content that can be tailored to include specific keywords to boost your Google ranking.

A blog is more than just a collection of posts; it's a strategic tool that allows for the incorporation of targeted keywords in a way that other parts of your website cannot match. Regular updates keep your site fresh and can significantly improve your search engine visibility. I'll discuss the frequency of posts, the importance of original content, and how to effectively use keywords within your blog to maximize your online power.

Step 3: Unleashing the Power of Social Media

Many anticipate social media to be the first step in an online strategy. While it's indeed a vital component, its effectiveness is maximized only when combined with the foundational steps mentioned above. Social media platforms are powerful tools for driving traffic, engaging with your audience, and showing the human side of your brand.

I'll explore the potential of different social media platforms, from Instagram to LinkedIn, and how each can be used to engage with your audience, share your blog posts, and foster real conversations. This section will include strategies for maximizing social media's impact on your website's visibility.

Measuring Your Efforts: The Role of Google Analytics

Understanding the return on your investment is crucial, and Google Analytics provides the tools necessary to measure the effectiveness of your efforts. Spending 4-5 hours daily analyzing clients' website analytics, I emphasize the importance of routine checks on key metrics such as bounce rate, average page views, and time spent on the site. This section will offer a simplified guide on using Google Analytics to monitor your website's performance and adjust your strategies accordingly.

Conclusion: The Journey to Online Success

Your website is a living entity, and the effort you invest in it directly correlates to the benefits you reap. These steps are foundational in ensuring your website not only goes live but thrives online. Patience, persistence, and continuous effort are key. If you find yourself needing support or have questions, my team and I at Pixen.uk are ready to elevate your web presence and improve your Google rankings.

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